The 7th edition of the Master Course of the Habanos Academy, addressed in this occasion to the trainers from the Exclusive Distributors was carried out from November 27th to December 2nd, 2017. The main place for the event was at the Four Points By Sheraton Hotel where different lectures about the Habano took place.
The program of this Habano Academy ´s Master Course offered to the participants a grand tour around the world of Habano, featuring visits to Plantations, sorting house and other facilities in Vuelta Abajo zone, Pinar del Río, Visit to Habano Factory La Corona. In addition to practical activities: cigar rolling lessons, compared tastings among others, some key issues related to Habano commercialization and knowledge amongst them the most important brands like Cohiba, Montecristo, Romeo y Julieta and Partagás, distribution , La Casa del Habano Franchise, were broached as well.
The main objective of the Habanos Academy is to train professionally those who are directly linked to Habanos commercialization. The attendees of this 7th edition had the presence of Exclusive Distributor representatives from India, South Africa, Qatar, UAE, Hong Kong, Malaysia, Chile and Switzerland.
All the participants received the diploma as Master , and were handed over by Inocente Nunez Blanco, Leopoldo Cintra González, Copresident and Commercial Vicepresident of Habanos, S.A.